Luxury brand management (2008)
Luxury brand management is a 2008 marketing book written by Michel Chevalier and Gerald Mazzalovo.
"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.
Quick answers
What is Luxury brand management about?
"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.
When was Luxury brand management published?
Luxury brand management was published in 2008.
Who made Luxury brand management?
Luxury brand management was written by Michel Chevalier and Gerald Mazzalovo.